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SERP Refresh Strategies for Home Business Services [Underrated Ranking Signal]
ari kesavan
February 21, 2025
SERP Refresh Strategy: How a Home Service Business Jumped from #11 to #2
Ranking on Google is not just about on-page SEO or backlinks. Sometimes, search results shift, and you need a SERP refresh to break into the top rankings. Here’s how a 7-month-old home service business moved from #11 to #2 overnight.
The Competition
The niche was low competition, making it easier to rank. The top 10 results were mostly forums and directories, not direct competitors. This meant ranking in the top 3 within 90 days was possible.
Free Consultation for Home Service Business
Phase 1: Strong On-Page SEO
Before anything else, we fixed the basics:
✅ Full On-Page Audit: Checked title tags, meta descriptions, and header structures.
✅ Internal Linking Fixes: Made sure pages were properly connected for better authority flow.
✅ Local Schema Markup: Added structured data to help Google understand the business details.
✅ Optimized Content: Used proper keywords, improved readability, and added relevant FAQs.
After one month, rankings jumped to #11. But that wasn’t enough.